Popular women’s wellness products company Sirona has appointed Krishna Mishra as Vice President (VP) of Growth.
With over a decade of experience in the e-commerce and marketing industry, Mishra has been a valuable part of Sirona since November 2020. He was hired as Senior Manager for E-commerce and quickly proved himself an asset to the company. Thanks to his skills, he was promoted to Deputy Head of Marketplace in February 2022. Within months, he was reassigned as Head of E-commerce in August 2022, a position he continues to hold alongside his vice presidency.
“I’m happy to share that I’m starting a new position as VP of Growth at Sirona!” Mishra shared on LinkedIn.
In early 2024, The Good Glamm Group started the process of buying Sirona. As a part of the change, Mishra was also appointed as the Director of E-commerce in August 2024.
Mishra’s appointment as VP of Growth comes only a couple of weeks after Sirona’s founders, Deep Bajaj and Mohit Bajaj, decided to buy Sirona back from The Good Glamm Group.
“We had a good run together, with its highs and lows. But with Good Glamm’s changing priorities, we felt the best way forward was to reclaim the brand and lead its next phase of growth ourselves,” Deep Bajaj shared on February 18, 2025. Mishra’s time with The Good Glamm Group also ended in the same month.
In his new role as VP of Growth, Mishra aims to help drive and rebuild Sirona for the next phase that Deep talked about in his announcement. As the company’s Head of E-commerce, Mishra has helped deliver triple-digit growth, used advanced brand analysis, and contributed heavily to product development and branding. Sirona’s founders have expressed their happiness with Mishra’s work, with Deep stating that his new appointment was “super well deserved.”
Prior to his time with Sirona, Mishra worked with companies like Dhampur Green, RAL Consumer Products, Universal Corporation Limited, and Universal Marketing. He has extensive experience in brand imaging, product management, e-commerce, and business strategy.
