PhonePe announced that it will welcome Amit Doshi as its new Chief Marketing Officer (CMO).
Doshi has extensive experience in senior marketing roles. Since January 2022, He has held the position of CMO for Britannia Industries. On January 31, 2025, he submitted his resignation from the position, and he will be stepping down from the position on March 17, 2025.
Before his time as Britannia’s CMO, Doshi served as Lenovo’s CMO for India and South Asia. He was appointed to the position in June 2018 and contributed significantly to the brand’s portfolio. His association with Lenovo had started in September 2013, when he became the Head of Marketing for Consumer PC, Tablet, and Digital in India, Sri Lanka, and Bangladesh.
Interestingly, Doshi first started working for Britannia in November 2004, when he joined as Area Sales Manager. He remained with the company until August 2013, during which time he held various roles, including Marketing Manager and Group Product Manager. He also worked as Area Sales Manager for Perfetti Van Melle from June 2003 to October 2004.
During his long stints at Britannia and Lenovo, Doshi contributed significantly to the company’s market presence. His expertise with product marketing is certain to be an asset to PhonePe, which is one the most dominating platforms within the Indian digital payment landscape.
